By: Joshua Finley
When it comes to selling your home, having the right guidance can make all the difference. Daniel Willey, a seasoned real estate broker in Long Beach and the broader Los Angeles County, offers invaluable insights on enhancing your home’s market appeal.
From Retail to Real Estate In 2016, Willey transitioned from a managerial position at Old Navy to the real estate market, inspired by his family’s legacy in property management. He trained at Century 21 and later joined Coldwell Banker, where he built a successful team and honed his real estate skills. The pandemic prompted Willey to launch Lifestyle Real Estate, focusing on superior client service and innovative home sales strategies.
The Elements of Great Real Estate Service One of the key differentiators of Willey’s approach is his willingness to invest in clients’ homes before putting them on the market. “We would help them paint, make renovations, and enhance their property’s appeal,” Willey explains. This proactive strategy increases the home’s attractiveness and market value.
Over the years, Willey learned the importance of personalized, high-quality service and the benefits of scalable operations and extensive resources. “I bring with me experience with new construction, starting from the ground up, and I also design-planned my own house,” Willey shares. His expertise in design and construction allows him to offer clients comprehensive services beyond traditional real estate roles. “I come in as a stager, designer, real estate broker, and now I’m even dabbling in landscape design as well,” he adds.
Photo Courtesy: Daniel Willey
Tips for Selling Your Home
1. Design and Appeal
Willey believes in the importance of the home’s appearance. Investing in aesthetic improvements can significantly boost the property’s market appeal. “The prettier homes are syndicated to the top on real estate apps,” Willey notes. His approach includes recommending color schemes, modern fixtures, and curb appeal enhancements. His background in design allows him to see potential improvements that others might overlook.
2. Flexibility with Costs
Understanding market dynamics and being flexible with costs can give sellers a competitive edge. Willey’s independent status allows him to offer competitive rates without the overheads of larger brokerages. “I could take a listing at 2% and still make just as much as working under a larger umbrella company,” he explains. This flexibility benefits clients, making transactions more cost-effective.
3. The Right Connections
Leveraging connections with big-box brands while maintaining personalized service is another of Willey’s strategies. “It’s all about who you know, and my clients benefit from my network,” he shares. By utilizing his network, Willey can streamline the selling process, making it more efficient and less stressful for his clients.
4. Seeing the Seller’s Perspective
Willey believes in understanding and aligning with the seller’s goals. He helps clients navigate the real estate market, ensuring their needs and expectations are met. “If my clients are happy, I’m happy,” he shares. “I’m always excited to help my clients find their dream homes.” This client-centric approach means Willey spends time getting to know his clients, understanding their motivations, and tailoring his strategies to meet their specific objectives.
Looking Ahead
Willey’s plans involve fine-tuning his services and continuing to provide exceptional value to clients. “I have created a brand that people know and trust to achieve their real estate goals,” he states. He emphasizes the importance of relationships in real estate, advising, “Real estate is a people business. You have to invest in building relationships.” With his unique blend of skills and experience, Willey is a trusted partner for anyone looking to sell their home.
Learn more about Daniel Willey and get connected by visiting his website.
Disclaimer: This article is for informational purposes only. It does not constitute financial, investment, or legal advice. Always consult with a professional advisor before making any real estate decisions. The information provided herein is accurate to the best of our knowledge at the time of publication, but it is subject to change. We do not guarantee the accuracy, completeness, or reliability of the information provided. Use of any information in this article is at your own risk, and we are not liable for any losses or damages incurred as a result.
Published by: Khy Talara
