By: PR Team Cloud Realty
In a city where life moves fast, Liz Sothoron is making sure house hunting keeps up. As a realtor who embraces the digital transformation of real estate, she’s changing the way buyers explore properties—and in the process, making the experience a lot more intuitive, immersive, and downright enjoyable.
For Liz, it’s all about offering more than just the standard listing. “I want buyers to feel like they’re stepping inside the home without even being there,” she explains. That’s where her use of 3D tours and drone videos comes in. Instead of simply scrolling through flat, two-dimensional photos, her clients get a full, virtual experience. With 3D tours, potential buyers can move through each room of a property, zoom in on details, and get a feel for the layout from the comfort of their couch. “It’s the next best thing to being there,” Liz says. “And it saves time, too. You can explore multiple homes in one sitting.”
But Liz doesn’t stop at the front door. Her use of drone footage takes things to another level—literally. “Drone videos offer a bird’s-eye view of the property and the neighborhood. You can see the surroundings, the layout of the land, and how the home fits into the bigger picture,” she explains. For buyers unfamiliar with a new area, this is a game-changer. It gives them a sense of the environment and community, crucial factors when deciding where to live.
In the post-pandemic world, where convenience and safety are more important than ever, these digital tools have become essential. But Liz is quick to point out that not everyone is a tech expert, and that’s okay. She goes the extra mile to make sure that even the least tech-savvy buyers can navigate virtual tours and videos with ease. “I make it a point to offer one-on-one help if someone needs it,” Liz says. “I walk them through how to access the tours and answer any questions they have. I want the process to feel easy and accessible for everyone.”
And the results speak for themselves. In one recent sale, Liz had a buyer who narrowed down their options to a handful of homes by exploring 3D tours first. By the time they visited the properties in person, they already had a strong sense of what they wanted, making the final decision faster and easier. “It’s a huge time-saver,” Liz says. “Buyers can focus their energy on homes that they’re genuinely excited about.”
Still, despite the rise of virtual house hunting, Liz doesn’t believe it will ever fully replace the in-person experience. “There’s something about physically being in a home that’s irreplaceable,” she says. “You need to feel the space, see how the light changes throughout the day, hear the neighborhood sounds. Those sensory details matter.” In her view, digital tools are there to streamline the early stages of house hunting—to help buyers sift through options and focus on the best ones—but the final decision will always benefit from an in-person visit.
Looking ahead, Liz sees the long-term impact of digital tools continuing to grow. Buyers will likely expect more comprehensive online experiences—high-quality 3D tours, drone footage, and virtual walk-throughs might soon become the standard. But even as the industry moves further into the digital age, Liz believes the human touch will remain irreplaceable. “At the end of the day, real estate is still about people,” she says. “Technology helps us deliver a better experience, but the personal connection is what makes the difference.”
Liz is part of a growing number of realtors who are embracing this digital revolution not as a threat but as an opportunity. By combining her deep market expertise with the latest tech, she’s offering clients a modern, efficient, and personalized approach to buying and selling homes. And in a competitive market like Los Angeles, standing out with innovative tools is more important than ever. “It’s all about giving buyers the best possible first impression,” she says. “And right now, that means going beyond just showing a house—it’s about creating an experience.”
For Liz Sothoron, the future of real estate is digital, but it’s also deeply personal. As she puts it, “I’m here to help people find a place they love—and to make that process as smooth as possible.” Whether you’re scrolling through a 3D tour on your phone or flying over a property in a drone video, with Liz, you’re always one step closer to finding home.
Published by: Martin De Juan
