With shifts in technology, consumer behavior, and economic trends, today’s real estate industry looks vastly different from what it was even a decade ago. In the midst of this change, one realtor is leading the charge towards a more favorable outcome for home sellers: Justin Santolaya, one of San Diego’s top 1% listing agents. Justin Santolaya has a much more cost-effective way of listing homes for homeowners by only charging sellers a one percent commission.
Today’s Topic: Commissions
Traditionally, sellers find themselves burdened with hefty fees, typically ranging from 2.5% to 3% of their home’s sale price, just to list their property. And that’s not even counting the commission for the buyer’s agent, if applicable.
Justin is challenging the status quo with his 1% listing commission. By offering a more affordable alternative, Justin empowers sellers to keep more of their hard-earned equity, all without sacrificing quality service or marketing dollars. A program that has made Justin one of the leading 1% listing agents in San Diego.
With Justin, sellers can now enjoy the benefits of his 1% listing commission—a fraction of the cost compared to traditional fees. This approach allows sellers to put money back in their pockets where it belongs. To learn more, visit 1percentsd.com.
Why Can’t All Agents List for 1%?
Many brokerages charge their agents that work there a “split.” Whenever an agent closes a deal, they must give their brokerages anywhere from 10%-50%, depending on several factors. Justin Santolaya, being the senior agent at his firm, is not burdened by such splits. By not having any brokerage fees, Justin Santolaya can pass those savings onto his clients without sacrificing service or dipping into marketing costs. A practice that is rare in the industry.
Early Years
Justin’s journey in real estate began in the dynamic world of commercial property management. It was here that he honed his skills in negotiation, marketing, and client relations, laying the groundwork for his future success. Transitioning to residential sales in 2012, Justin brought his expertise to a new arena, determined to make a difference in the lives of his clients. After seeing how the industry charges its clients, he knew it was time to make a difference. By creating 1percentsd.com and listelligent.com, he aims to make saving sellers money the new standard for listing their homes.
Empowering Clients
For Justin, real estate isn’t just about transactions but relationships and results. With a deep understanding of the market and a commitment to personalized service, Justin guides his clients through every step of the buying and selling process. Whether it’s a seasoned investor looking for their next opportunity or a first-time homebuyer searching for their dream home, Justin ensures that each client receives the attention and support they deserve.
Expertise
Justin’s dedication to excellence is further underscored by his serving San Diego homeowners for over a decade and his extensive certifications, including SFR (Short Sale and Foreclosure Resource), CREN (Certified Real Estate Negotiator), ABR (Accredited Buyer Representative), and CLA (Certified Listing Expert). Combined with his bachelor’s degree in entrepreneurship with a concentration in real estate, these credentials solidify Justin’s position as a trusted expert in the field.
Embracing Change
As the real estate landscape continues to evolve, Justin Santolaya remains steadfast in his commitment to innovation and client satisfaction. “As the real estate industry evolves, so should the way agents charge their sellers,” says Justin Santolaya. With his one percent listing commissions program, Justin is not just navigating change, he’s leading the way forward.
You can learn more about Justin Santolaya on his website, 1% Listing San Diego or Listelligent.
Published by: Holy Minoza
