By: Cloud Realty
Let’s face it—buying a house is stressful. Between endless open houses, driving from neighborhood to neighborhood, and trying to keep track of everything on the market, it’s enough to make anyone’s head spin. But thanks to digital tools like 3D tours and drone videos, house hunting has undergone a dramatic shift. What once felt like a full-time job has now, in many ways, become a seamless online experience. At the forefront of this transformation is Zach Kirkpatrick, a real estate expert who has embraced technology to revolutionize how homes are bought and sold.
According to Kirkpatrick, the key to standing out in today’s market isn’t just about listing homes on the MLS or popular websites like Zillow—it’s about creating an immersive experience for buyers. “We name each property to make it memorable and highlight its unique features,” he explains. But that’s just the beginning. Kirkpatrick combines drone videos, 3D tours, and agent-led walkthroughs to paint a full picture of the property and its surroundings. The result? A visually stunning experience that brings a home to life before a buyer even steps foot on the property.
The role of drone videos, in particular, can’t be overstated. With these aerial shots, buyers can get a true sense of a home’s location—how close it is to parks, schools, or other amenities—and see the property from every angle. For homes with spacious yards or stunning views, this is especially important. “It’s about showing off the lifestyle the home offers,” Kirkpatrick says. “We want buyers to imagine themselves living there, and these tools help make that possible.”
Of course, none of this means that traditional house hunting is dead. Kirkpatrick is quick to remind us that there’s no substitute for walking through a home in person, getting a feel for the space, and picturing yourself living there. But in today’s fast-paced world, where people are juggling work, family, and everything in between, digital tools have become the gateway to making that happen. “It’s the first step,” Kirkpatrick explains. “These digital tours get buyers in the door.”
Social media has also become a powerful force in the real estate game. With platforms like Instagram and Facebook, Kirkpatrick has found new ways to reach potential buyers. “We create videos that are not only informative but also memorable and catchy,” he says. The goal is simple: grab a buyer’s attention as they scroll through their feed, and get them interested enough to schedule a showing. And the strategy works. “Some of my recent sales came directly from social media videos,” he adds. “They’ve become an essential part of our approach.”
Looking ahead, Kirkpatrick believes that digital house hunting will only become more important. As more homes flood the market, standing out from the crowd will be critical. He predicts that high-quality marketing—complete with 3D tours, drone shots, and polished agent tours—will be a must-have for sellers who want to get noticed. “In the future, I think digital marketing will be irreplaceable,” he says. “Sellers who don’t embrace it risk being overlooked by today’s busy buyers.”
But while Kirkpatrick sees digital tools as essential, he doesn’t believe they will replace the need for open houses or in-person showings. In fact, he views them as complementary. “It’s not about replacing one with the other,” he explains. “It’s about using every tool available to get the premier results.” In a competitive market, where homes can sit for weeks or even months without the right attention, having a comprehensive marketing strategy is more important than ever.
For Kirkpatrick, this digital revolution isn’t just a passing trend—it’s raising the bar for the entire industry. Realtors are no longer just salespeople; they’re marketers, project managers, and even content creators. And that’s a good thing. “It’s exciting,” Kirkpatrick says. “It’s pushing everyone to be better, to do more for their clients.”
Ultimately, what Kirkpatrick’s approach shows is that real estate is evolving, but some things remain the same. Buyers still want to find their dream home, sellers still want to get peak dollars, and realtors are still there to help guide them through the process. But with the power of technology, that process is becoming smoother, smarter, and more efficient. For buyers and sellers alike, that’s something to celebrate. And for realtors like Zach Kirkpatrick, it’s an opportunity to lead the way into the future of house hunting.
Published by: Martin De Juan
