If you’ve become a successful real estate agent, you probably have a hunger and passion to improve constantly. Better outcomes and smoother deals lead to more satisfied clients, after all. But have you thought about how the company you work for could match your drive and ambition?
Brad Cook, Co-Owner of the top 1% Charlotte-Area Real Estate Team, The Curated Group of The Real Brokerage, believes far too many firms are stuck in the past. With a tunnel vision on commission, brokerages fail to provide their agents with all the wealth opportunities available in today’s industry. As a motivated real estate agent, you should demand a brokerage that rewards your dedication with long-lasting security.
Real estate technology can afford all agents a more productive future. However, the sea of brokerages promising the kitchen sink can be overwhelming, so where should you start? The Real Brokerage team leader has three pointers for harnessing every wealth opportunity of your real estate career:
- Turn towards tech
Many brokerages and real estate agents fall into the trap of thinking that all the business is about is brick-and-mortar properties. That might be true for now if you’re a solo agent operating in your local community. But you’re going about your day unaware of the wealth opportunities that real estate technology could present, especially as part of a cutting-edge brokerage.“In this digital age, technology is not just a tool but a catalyst that can transform your career,” Cook says. “It can streamline operations, enhance service delivery, and give you an edge over your competitors.”Examples of brokerages utilizing real estate technology include The Real Brokerage, which recently introduced an AI assistant into its property transaction management system. Systems like this allow agents to spend more time optimizing outcomes and building multiple income streams, a ‘win–win’ scenario for clients and their realtors. - Wager your worth
There are wealth opportunities in real estate you might be overlooking, but conventional sources of income should still be a consideration when choosing your brokerage. Traditional firms focus on their bottom lines, sidelining their team’s wealth. But today’s industry leaders realize the importance of building a thriving community where everyone feels well compensated for positively influencing the company.“Seek out brokerages that offer better commission splits and wealth opportunities,” the Co-Owner states. “Your hard work should be adequately rewarded. Don’t settle for less when you can have more.”But don’t just look at the numbers—they don’t tell the whole story. Think about the real estate technology a brokerage uses, its ethos, and its support network. That way, you can live in the moment and plan for the future – including retirement – in one fulfilling career. - Team up for tomorrow
If you’ve made it this far, you’re probably the kind of agent who wants to make the rest of their career as prosperous as possible. Therefore, this next tip will be no surprise: join a brokerage that wants the same.“Always look towards the future,” The Real Brokerage team leader proclaims. “Align with companies that are future-focused. Build not just for today but for tomorrow and the days after. Your career is a marathon, not a sprint, and the right company can help you go the distance.”Real estate isn’t just a job; it’s an entranceway into the financial landscape and your future within it. You wouldn’t put your entire savings into a piggy bank, so why put your and your family’s lives in the hands of an old-fashioned brokerage? Think of your career like an investment portfolio—if you’re not open to tomorrow’s wealth opportunities, you’re losing money.Forward-thinking brokerages are making up an increasing portion of the real estate industry. Gone are the days of surface-level brokers who want clients in and out the door as quickly as possible. The future is collaborative and innovative; all agents should want a piece.
