The Need to Pivot: The Evolution of DeAnna Green as the BossCHIC of Real Estate

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If life is a play and you’re the main character, why not choose to be the boss? Meet DeAnna Green, a powerhouse in the world of real estate, who has truly embraced the role of a boss in both her personal and professional life. With a remarkable journey that has taken her from observer to leader, DeAnna is redefining what it means to be a successful entrepreneur in the real estate industry while ensuring her clients and mentees stay on the right side of ever changing industry trends.

Beginning the Journey at the Top

DeAnna’s journey in Texas started in the corporate housing industry, working as a high-level executive for several corporate housing companies. While working for National Corporate Housing, she quickly realized her non-compete clause limited her growth and creativity, leaving her yearning for more. She then joined Optimus Corporate Housing as a President and Co-Owner, where she had the opportunity to work with a team of investors. Despite the success, DeAnna felt like she was raising someone else’s creation, and the need for her vision became apparent.

The Birth of Nydan Group

With a vision to evolve and make a mark in the real estate industry, DeAnna took the bold step of starting her own corporation – the Nydan Group. In 2016, she established the Nydan Real Estate Group as a subsidiary, creating a powerful blend of real estate, investing, technology, and lending services under one roof.

The turning point for Nydan Group came when DeAnna secured an international school contract that required housing over 90 students for 18 months. This contract became the catalyst that funded the Nydan Group. With her strategic planning, DeAnna managed to retain her book of business and capitalize on the opportunity to transition from corporate housing to operating a full brokerage firm.

Becoming the BossCHIC of Corporate Housing

As the BossCHIC of Corporate Housing, DeAnna managed over 175 units in four different markets – Houston, Dallas, San Antonio, and Austin. She leveraged her real estate expertise to offer added-value services to her clients. Recognizing the future trend, DeAnna realized that short-term rentals would become the industry norm, especially with the rise of platforms like Airbnb and Vrbo.

Pioneering the Future of the short term rental market.

Amid the booming short-term rental market, DeAnna Green had a clear vision of its transient nature. Drawing parallels to the dot-com bubble of the early 2000s, she foresaw the potential challenges posed by community laws and regulations disfavoring short-term stays of less than 30 days. Additionally, the nature of the crowds attracted to these rentals, particularly in private gated communities, raised concerns as investors sought to monetize properties rather than inhabit them.

DeAnna astutely recognized that community protests and legitimate arguments against this business model would inevitably lead to a short lifespan of profitability. While the short-term rental market was thriving at the time, she understood the need to pivot and look beyond this transient trend.

With her visionary perspective, DeAnna Green began exploring alternative avenues in real estate to ensure sustainable success. Embracing change, she sought to stay ahead of industry shifts, securing her position as a true pioneer in the dynamic world of real estate. Rather than being complacent in the short-term rental boom, she strategically positioned herself and the Nydan Group to thrive in a changing market landscape.

By foreseeing the eventual decline of the under “30 days” short-term rental model in certain communities, DeAnna exemplified her keen ability to navigate the complexities of the real estate industry, making her an influential leader who consistently stays ahead of the curve. Her commitment to innovation, adaptability, and forward-thinking approach continues to set her apart as the BossCHIC of Real Estate, driving her journey towards sustainable and lasting success in the ever-evolving real estate landscape. Clients looking to diversify their real estate portfolio and remain within the calm of this real estate storm have found their way to the BossCHIC at The Nydan Group. 

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