By: Thomas Reynolds
In the bustling real estate market, where sustainable and luxurious amenities can significantly increase property values, a new player, Good Condition, is making a mark with its innovative approach to luxury skincare. Founded by Cherie Baughn in June 2023, this brand is not only enhancing personal care routines but is also set to influence the luxury amenities space in high-end real estate developments.
Good Condition stands out in the competitive skincare industry by combining luxury with sustainability—an approach increasingly appreciated in the real estate market, where eco-friendly features are becoming crucial selling points. Cherie Baughn, the visionary behind Good Condition, leveraged her background as a usability and accessibility expert to develop a line of skincare products that cater to environmentally conscious consumers who do not wish to compromise on quality.
The Appeal of Sustainable Luxury in Real Estate
In recent years, the demand for sustainable living options has risen sharply among homebuyers and property developers. Skincare products, often overlooked in discussions about sustainable housing, play an essential role in the daily lives of residents. By offering products that are both environmentally friendly and luxurious, Good Condition is perfectly aligned with the ethos of modern eco-friendly homes and developments, adding an attractive element to the luxury market.
Luxury Lotion Bars: A New Trend in Amenities
Good Condition’s signature product, the luxury lotion bar, is a prime example of how real estate developers can incorporate sustainable luxury into their offerings. These lotion bars are made from organic ingredients and packaged in biodegradable, compostable, and recyclable materials, reflecting a commitment to environmental stewardship without sacrificing quality or aesthetic appeal. Offering such products in spas, bathrooms, and wellness centers of high-end residential or commercial developments could enhance the appeal and value of these properties.
Interview with Cherie Baughn, Founder of Good Condition
Q: What inspired you to start Good Condition?
Cherie Baughn: “I saw a gap in the market for truly sustainable luxury skincare. Products available were either eco-friendly but not luxurious, or luxurious but not eco-friendly. With Good Condition, I wanted to bridge this gap and cater to discerning consumers who also care deeply about the planet.”
Q: How do you see Good Condition fitting into the luxury real estate market?
Cherie Baughn: “Luxury real estate isn’t just about beautiful spaces; it’s about a lifestyle. Offering Good Condition products as part of a property’s amenities can significantly enhance the living experience by promoting a luxurious, sustainable lifestyle that many buyers aspire to.”
Q: What’s next for Good Condition?
Cherie Baughn: “We are looking to partner with luxury real estate developments to feature our products in their spa facilities and residences. We believe that our commitment to quality and sustainability complements the values embedded in high-end real estate today.”
Photo Courtesy: Good Condition
As Good Condition continues to grow, its impact on both the skincare and real estate industries is becoming increasingly apparent. By promoting a healthier, more sustainable approach to luxury living, Good Condition is not just selling a product; it’s promoting a lifestyle that is becoming ever more valuable in today’s real estate market.
For luxury developers looking to distinguish their properties with exclusive, eco-friendly amenities, partnering with brands like Good Condition represents a forward-thinking choice that could define the future of luxury real estate.
Published by: Nelly Chavez
