By: KeyCrew Media
TAY Investments has acquired a fully entitled development site at 212-230 Culver Avenue in Jersey City’s West Side neighborhood, marking the company’s largest transaction to date. The deal positions the vertically integrated developer to deliver 365 residential units in one of the region’s fastest-growing corridors.
The 56,897-square-foot site will accommodate an 8-story building featuring 365 residential units, approximately 1,500 square feet of ground-floor commercial space, and 184 indoor garage parking spaces. The acquisition reflects growing developer interest in West Side Jersey City, where a confluence of infrastructure investment and institutional anchors is reshaping the submarket.
West Side Momentum
Photo Courtesy: TAY Investments
“The acquisition of 212 Culver Ave. represents a major step forward for TAY Investments as we continue expanding our footprint in the City, and we’re incredibly excited about it,” said Yuval Shram, Founder of TAY Investments. “This investment reinforces our long-term belief in Jersey City’s, and specifically in the West Side, tremendous growth potential.”
TAY Investments has been actively developing in Jersey City since 2013. The company currently operates six projects in the city, including two under development, totaling over 800 residential units and 22,000 square feet of ground-floor commercial space.
The Culver Avenue site sits within the Route 440 corridor, where three major developments are driving transformation: the 100-acre Bayfront waterfront redevelopment, the SciTech Scity innovation hub, and the expanding New Jersey City University campus. The property is located 0.3 miles from the West Side Avenue Hudson-Bergen Light Rail Station, providing access to downtown Jersey City and Manhattan.
Development Plans
Photo Courtesy: TAY Investments
The project will feature TAY’s “Sanctuary” amenity concept, including a pool, hot tub, state-of-the-art gym, yoga and meditation center, dry and wet saunas, cold plunge, pickleball court, and rooftop bar. The building will integrate advanced technology systems throughout.
“The West Side area of Jersey City offers a unique combination of connectivity, community energy, and long-term value creation,” Shram said. “For TAY Investments, this marks another strategic milestone in delivering high-quality, community-driven multifamily housing and we’re committed to delivering a thoughtful, sustainable development that elevates the neighborhood and delivers meaningful impact for both our residents and the community.”
The development will include studio, one-bedroom, and two-bedroom units totaling 312,915 gross square feet. Construction is scheduled to begin in the second quarter of 2026, with completion targeted for summer 2028.
Market Conditions
Shram sees favorable conditions for the project’s execution and eventual lease-up. “With interest rates beginning to move toward normalization and construction cost escalation moderating, we believe there will be even stronger demand for high-end modern apartments in strong growth areas like Jersey City,” he said.
The transaction involved financing from BHI, with Ilana Druyan and David Kesselman leading the effort. Listing agent Yanni Marmarou represented the seller.
“I would like to thank all of the TAY team, who I could not do this without. It is an honor and a privilege to work with each and every one of you,” Shram said. “Special thanks to our partners at BHI – Ilana Druyan and David Kesselman – who have always been there for us.”
Regarding the listing agent’s contribution, Shram noted: “Listing agent Yanni Marmarou was instrumental in closing this transaction. He negotiated optimal pricing and terms, landing us what is likely the standout deal of the 2024–2025 cycle in Jersey City.”
About TAY Investments
TAY Investments is a New Jersey-based real estate development company specializing in multifamily properties in high-demand locations. The company operates a vertically integrated model encompassing development, construction, property management, and asset management. TAY’s portfolio includes 22+ investments totaling over $350 million in market value and encompassing over 1,200 residential units across North America and Europe.
Disclaimer: The information provided in this article is for informational purposes only and should not be construed as investment advice. Real estate investments involve risks, and potential investors should conduct their own research and consult with a financial advisor before making any investment decisions.
