By: Phoenix Homes

Myles Bush, an innovative businessman, has been one of the key players in turning Dubai’s luxury real estate industry and maintaining a high reputation through his extraordinary innovative vision, honest dealings, and tireless dedication to quality. His astute leadership and a focus on the future have played an important role in the making of Dubai as a city known for high-end living and super expensive properties.

Under his leadership, Phoenix Homes has become one of the trusted boutique brokerages in the city that breaks records, redefines agent structures, and exceeds expectations in serving its clientele. The personal attention and hands-on management of Mr. Bush are key contributors to the ascendancy of the company to what is often seen as the zenith of Dubai’s property arena.

A Leader Who Leads from the Front

In an age when most founders are willing to delegate, Myles Bush remains fully involved. Whether winning a multi-million-dirham negotiation, coaching staff, or handling key client relationships himself, Bush likes to keep it direct and very action-oriented.

“You can’t expect your team to push boundaries if you’re not doing the same,” Bush stresses—a common philosophy that has led Phoenix Homes to several awards, including Best Real Estate Brokerage (Single Office) in the UAE at the Arabian Property Awards.

Through empowerment, the company has built up its performance culture to be one that is grounded in transparency, accountability, and measurable success. In fact, Phoenix Homes has been raising the bar when it comes to professionalism and innovation in Dubai’s real estate sector, partly because of that. This has been made possible by encouraging the employees and the agents to seek constant development.

Empowering Agents and Redefining Real Estate

Phoenix Homes was born out of Bush’s decision to abandon all brokerage norms. Away from hierarchy and capped commissions, a structure was built whereby agents can earn up to 80% commission in each deal and take ownership of their success.

This performance-based system has converted Phoenix Homes into a magnet for elite agents—the pros who value independence, entrepreneurial freedom, and meritocracy. “We have built a culture in which the agents are not merely employees but business partners,” states Bush.

A strategy that has indeed paid off: Phoenix Homes is now seen as a springboard for real estate millionaires, with many agents reaching income levels that were unprecedented before. This different method has not only altered the criteria for measuring success in real estate but has also motivated other companies in Dubai to reconsider their hierarchy.

The Visionary Behind Dubai’s Record Listings

Bush’s career is measured by his involvement in some of Dubai’s most prestigious property transactions. From Emirates Hills to Al Barari, his set of deals includes many record-breaking transactions that have set new benchmarks for pricing and quality in the market.

Among his major accomplishments lies the listing of Dubai’s largest private mansion—a 54,000 square feet creation in Al Barari, complete with a music studio, cigar lounge, private cinema, and parking for 18 cars. “It’s more than a listing,” says Bush, “it’s a reflection of Dubai’s evolution—a city that now competes with global luxury markets like London, New York, and Los Angeles.”

Driving the Future of Dubai’s Luxury Market

For Myles Bush, the real estate story of Dubai has yet to be fully told. He feels the city has grown from a fast-changing investor market into a worldwide nucleus for residential luxury. “Today, buyers are not only after returns—they are creating legacies,” he remarks.

While Phoenix Homes continues its developmental mode, Bush remains focused on growing the firm’s footprint, developing top-grade talent, and especially keeping it a bona fide house of excellence. His leadership continues to shape not just one company but Dubai’s luxury property social order in the days ahead.

Disclaimer: The information provided in this article is for general informational purposes only. Any claims, descriptions, or outcomes presented should not be seen as guarantees of success. Readers are encouraged to seek independent advice before making any decisions related to real estate or investments.