Hamza Abdallah is the founder of CataLeads Systems, a real estate marketing agency that specializes in helping Real Estate Agents, Brokers, and team leaders get more listing opportunities on a monthly basis. What sets CataLeads Systems apart from other marketing agencies in the real estate niche is that their clients spend $0 in ad spend. This is because Hamza understood that the majority of the Real Estate Agents he spoke to didn’t want to pay an agency to run ads that they could learn to run themselves nor did they want to leave their marketing dollars at the mercy of online algorithms.
To solve this problem, Hamza built a system called the Agent Catalyst™ Outbound Prospecting System that could generate qualified leads for CataLeads to call and get booked on their clients’ calendars. Since the company utilizes organic outbound prospecting, CataLeads Systems is able to generate seller leads for their clients without spending a single dollar on social media platforms like Facebook (Meta), Google, YouTube, TikTok, or any other platform.
However, generating leads is just one part of the equation. For CataLeads, ensuring that the appointments they are booking for their clients are quality, is a top priority. Generating leads for most agencies is the easy part but it’s not actually what drives results. Real estate professionals need more than basic contact information. That’s why they double-qualify all of the leads that come into their system.
CataLeads has an SMS team that is responsible for the first qualifying stage. This team texts leads who have shown interest in their client’s zip code to make sure the lead has a legitimate number and a real interest in working with a Real Estate Agent to sell their property. Once the SMS team has asked their opening questions and knows the lead is real and interested, they pass the lead off to their ISA team, or Inside Sales Agents, who then call and qualify the lead by asking more specific questions about their property or motivation for selling, before booking them as an appointment for the client. This way, the client knows that when they have an appointment on the calendar, the lead has been qualified by two of the CataLeads team members and they will have all the information they need to move forward with that seller lead.
This process ensures that the CataLeads team is providing 10 to 15 or more double-qualified listing opportunities every single month for their clients. For Real Estate Agents, Brokers, and team leaders, this is an invaluable service that saves them time and money. They don’t have to worry about managing ad campaigns, building marketing funnels, or qualifying leads themselves. Instead, they can focus on what they do best – closing deals, building relationships, and helping their clients buy or sell properties.
Hamza’s vision for CataLeads Systems is to continue to provide high-quality, double-qualified, and no-ad-spend lead generation services to real estate professionals across the country. He believes that his Outbound Prospecting System is just the beginning and that there is a lot of potential for growth and expansion in the future. With a team of dedicated professionals who are committed to delivering the best results for their clients, CataLeads Systems is poised to become a leading player in the real estate marketing space.