PR agencies have never lacked ways to describe their work. They have awards, client lists, campaign results, media placements and coverage reports. What has been harder is creating a consistent way to compare the visibility generated by different agencies.
Marketing Crunch is building one.
The editorial platform’s current “Top PR & marketing agencies” ranking measures agencies using two separate indicators: Share of Voice and Signal. Omri Hurwitz Media currently leads the list with scores of 92 and 94 respectively.
The Agency List Is Only Half the Story
At first glance, the ranking looks familiar. Agencies are listed according to their measured position, with Omri Hurwitz Media followed by Hotwire Global, RH Strategic, Next PR, Kurman Communications, Rosebud Communications, Society22 PR and JMG Public Relations.
But the numbers underneath the names make the format different from a conventional agency directory.
Marketing Crunch does not treat all coverage as interchangeable. Share of Voice measures the amount of coverage relative to other agencies in the dataset. Signal looks at the weight of the outlets carrying that coverage and how recent it is.
In other words, the platform is measuring both presence and context.
What the Numbers Show
Omri Hurwitz Media currently has a 92 Share of Voice score and a 94 Signal score. Hotwire Global sits at 75 and 79 respectively, while four agencies—RH Strategic, Next PR, Kurman Communications and Rosebud Communications—are each measured at 63 Share of Voice and 79 Signal.
Further down the list, Society22 PR and JMG Public Relations each register 51 for Share of Voice and 78 for Signal.
Those figures create an interesting picture. The agencies are not simply separated by an overall score; they can be viewed according to different patterns of visibility.
That matters because an agency generating substantial coverage volume is not necessarily generating the same type of visibility as an agency whose coverage appears in highly weighted or more recent outlets.
Why Recency Has Become More Important
Technology markets move quickly. Companies raise capital, launch products, change leadership, enter new categories and respond to competitors in a matter of months rather than years.
That creates a problem for traditional PR measurement. A coverage report can become a historical record rather than a picture of current market visibility.
Marketing Crunch explicitly incorporates recency into its Signal measurement, alongside the weight of the outlets carrying an agency’s coverage.
The result is a system that places greater emphasis on what is happening in the media now, rather than treating every historical placement as equally relevant.
A Different Way to Think About Agency Competition
Marketing Crunch describes itself as an editorial ranking platform for tech startup marketing, PR agencies and the marketers behind the work. Its rankings are continuously updated rather than presented as a once-a-year snapshot.
That continuous approach is significant for an industry in which reputation can change quickly. Agencies are competing not only for clients but for sustained relevance in a media environment where the news cycle is constantly resetting.
Omri Hurwitz Media’s current position at the top of the ranking provides one visible example of that measurement in action. Its profile describes work spanning strategic PR, executive and brand positioning, content and thought leadership, analyst relations and integrated campaign execution.
The larger story, however, is the measurement framework itself.
Measuring Attention Differently
For technology companies, the value of PR has increasingly become connected to a broader question: how much attention does a company command, and what kind of attention is it?
Marketing Crunch’s separation of Share of Voice and Signal offers one way to examine that question without reducing media performance to a single number.
The current rankings show a competitive field, but they also reveal why visibility cannot always be understood through volume alone. In an industry built around earning attention, Marketing Crunch is making the measurement of that attention part of the story itself.
