By: Patricia Davison
What if grocery shopping could be as easy as ordering takeout or simply taking an elevator ride downstairs? Henry Jan, the tech entrepreneur behind the Vezbi Super App, is about to turn that vision into reality with his latest venture, FreshGrab Markets. With its first stores set to open in Southern California, FreshGrab—already recognized as a unicorn—is poised to revolutionize the grocery industry. But here’s the twist: residential developers and building owners have a golden opportunity to get ahead of the curve, or they might miss out on offering the most coveted amenity of the decade.
Henry Jan, known for his knack for turning bold ideas into billion-dollar successes, is now focused on transforming the grocery sector to meet the evolving needs of today’s consumers. FreshGrab Markets are strategically positioned to cater to the growing trend among Millennials and Gen Zs, who prefer smaller, more frequent grocery purchases. These generations are shifting away from the traditional weekly grocery haul in favor of a more spontaneous, need-based shopping approach.
To align with these preferences, FreshGrab is establishing its markets in neighborhoods and mixed-use buildings, making it easier than ever for residents to access fresh, high-quality groceries. Whether you’re in a bustling urban area or a mixed-use residential building, FreshGrab is bringing unparalleled convenience straight to your doorstep.
In today’s fast-paced world, FreshGrab is a game-changer. Imagine you’re in the middle of a hectic day and suddenly realize you’re out of a crucial dinner ingredient. No problem—just hop on FreshGrab’s online platform, and within 30 minutes, your groceries are at your door. Or, if you’re fortunate enough to live in a building with a FreshGrab location, a quick elevator ride is all it takes to grab what you need. It’s grocery shopping designed to fit effortlessly into your life—and it’s poised to redefine what it means to live in a modern residential building.
For residential developers and building owners, the message is clear: if you want your property to stand out, FreshGrab isn’t just a nice-to-have; it’s a must-have. “This isn’t just about convenience; it’s about transforming your residential building into the most desirable address on the street,” Jan said. “Offering residents unrivaled ease and efficiency, the opportunity to provide a grocery store in your building could be the key to boosting occupancy rates and locking in long-term tenants.”
And the benefits don’t stop there. FreshGrab is integrating AI technology to supercharge the shopping experience. Whether residents are navigating the aisles or placing orders online, the process is quick, intuitive, and tailored to the demands of modern life. Plus, some FreshGrab locations will feature in-store espresso bars, letting residents snag their groceries and caffeine fix—all without leaving the building.
As FreshGrab’s initial stores prepare to open in Southern California, its unicorn status has already caught the eye of investors. But FreshGrab isn’t just another grocery store—it’s the future of urban living, and it’s generating buzz for all the right reasons. The sense of urgency is real. For residential developers and building owners, this is a prime opportunity to elevate the living experience for residents, making your property the most sought-after spot on the block. FreshGrab is set to make grocery shopping the easiest part of the day—an irresistible feature that could give your building a serious competitive edge.
Published by: Martin De Juan
