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In the world of real estate, success is often defined by the ability to adapt to change and the determination to overcome challenges. Halle McCrory, the team lead and founder of Empower Real Estate Group, personifies this success story with her incredible journey from corporate sales to becoming a leading force in the real estate industry. Her story is a testament to the power of consistency, collaboration, and a profound commitment to empowering others.
Originally hailing from North Carolina, Halle’s journey in real estate was set in motion after she graduated from Wake Forest University in 2016. Armed with a Bachelor’s degree, she entered the corporate world, working for Oracle in tech sales, where she honed her marketing skills. Little did she know that these skills would play a pivotal role in her future success in real estate.
Life took an unexpected turn when she met her future husband, a builder, developer, and real estate investor, and moved to San Angelo, Texas. It was in San Angelo that her journey in real estate truly began. She ventured into pharmaceutical sales, believing that the corporate world was her path. However, a layoff would soon change the course of her career, leading her into uncharted territory—a self-employed career in real estate.
San Angelo, with its population of around 100,000, presented both opportunities and challenges. Initially hesitant to leave the corporate world and embrace entrepreneurship, Halle found herself grappling with mindset issues. Her parents, both entrepreneurs themselves, had inadvertently instilled a corporate mindset in her. However, her husband, a seasoned builder and investor, saw the potential in her and suggested she obtain her real estate license to list their growing portfolio of properties. After some internal struggle, Halle made the bold decision to transition into the real estate industry.
In the first few years, Halle’s career took off like a rocket. By the end of her second year, she was successfully closing 100 real estate transactions annually—a remarkable achievement, especially considering the relatively modest size of San Angelo’s market. She repeated this feat in her third year, solidifying her position as a force to be reckoned with in the local real estate scene. By her fourth year, she had established the Empower Real Estate Group, where she now leads a team of 18 agents.
Halle’s journey in real estate is not solely about personal success but also about empowering others to build wealth and generational wealth through real estate. Her mission is clear: to educate, mentor, and guide individuals in creating wealth through smart real estate investments. Her commitment to this mission is unwavering and has become the foundation of her growing success.
Halle’s path to success in real estate is guided by a set of core principles that include consistency and collaboration. She understands the importance of staying consistent in an industry rife with distractions and rapid changes. Rather than chasing every new trend, she focuses on two to three core activities that consistently yield results. Her ability to adapt and refine her approach, while staying true to her core activities, has been instrumental in her success.
Social media has been a cornerstone of Halle’s real estate strategy. She emphasizes the importance of authenticity and relatability in her online presence. Over the years, she has built a strong and genuine rapport with her audience, providing valuable insights into the world of real estate. Social media, she believes, is a powerful tool for building one-on-one connections with clients, and it’s an avenue where she excels.
In addition to her digital presence, Halle also adopts a “running-for-mayor” mindset. She actively engages with the local community by attending networking events and getting involved in local committees. Her goal is not just to expand her real estate business but to genuinely connect with local businesses, support nonprofit organizations, and create a positive impact in the community.
Mentoring is another key aspect of Halle’s approach to real estate. She finds immense satisfaction in helping other agents transition from an employee mindset to a business owner mindset. Halle firmly believes that success in real estate requires a shift in perspective, and she’s dedicated to facilitating that change in others.
As Halle’s real estate journey continues, she remains committed to staying informed about the latest trends in the industry. She subscribes to real estate publications, ensuring that she remains up-to-date with the latest developments. Additionally, she actively listens to podcasts featuring thought leaders in the field, learning from their experiences and insights. To further contribute to industry knowledge, Halle has her podcast, where she engages with top producers and marketers, providing a platform to share valuable insights and experiences.
Halle’s path to success has not been without its challenges. She has faced situations where mentors were driven by greed rather than genuine support. These experiences have strengthened her resolve to be a true mentor and guide, embodying the principles of the “go-giver” mindset.
Looking to the future, Halle harbors ambitious goals for her real estate business. She plans to expand her team’s reach to cover all 50 states, as well as explore opportunities in international markets. Additionally, Halle aims to delve into creative financing investments, a growing trend in real estate. She sees this as an avenue to help people achieve their wealth-building goals and to educate other agents in this crucial aspect of the industry.
In conclusion, Halle McCrory’s journey in real estate is a testament to the power of consistency, collaboration, and a deep understanding of clients’ needs. Her commitment to empowering others sets her apart in the industry, making her a true leader and thought influencer in the world of real estate. Halle’s journey is a source of inspiration and a testament to the remarkable possibilities that await those who embrace change, stay consistent, and place collaboration over competition in their real estate endeavors.
Published by: Aly Cinco
