In the wake of Hurricane Helene’s devastating impact on Redington Beach, Florida, a powerful collaboration is emerging to not only rebuild structures but also restore hope. Jason Matthews of 1-6 Reddington and Joe Ebanks of Redington Beach Builders, the largest landowners in the area, have joined forces with 11 Agency, a renowned branding powerhouse, to launch a new real estate TV show. This groundbreaking series, which was originally designed to highlight the intricate relationships and value created by developers, has taken on an even deeper significance as it now also focuses on the recovery and rebuilding efforts in a community hit hard by the storm.
At its core, this show challenges traditional real estate narratives by spotlighting the builder’s perspective, with a focus on how developers like Matthews and Ebanks contribute to the long-term well-being of the communities they serve. Rather than simply showcasing luxury homes, the series explores the relationships, partnerships, and sense of community that developers cultivate as they work to bring people together and rebuild lives.
In light of Hurricane Helene’s aftermath, the mission of this show has evolved. It’s no longer just about constructing beautiful homes—it’s about creating lasting, resilient communities. Matthews, Ebanks, and 11 Agency are using their platform to demonstrate how businesses can be pillars of strength in challenging times, helping the community rebuild and move forward. The show will spotlight not only the physical rebuilding efforts but also the emotional and relational connections that are so vital to recovery.
“The show isn’t just about building homes; it’s about building lasting value—whether it’s in the communities we develop, the partnerships we nurture, or the opportunities we create for others,” says Matthews. This guiding principle underpins every episode, especially now as the team focuses on helping the Redington Beach community recover from Hurricane Helene. Viewers will see firsthand how developers can transform not just landscapes but lives—offering new hope in the process.
Behind this visionary project is 11 Agency. Known for pushing brands beyond their limits, 11 Agency embarked on this journey with a clear mission: to humanize real estate development. “The goal is not to build a brand; it’s to become one,” states a representative from 11 Agency. This philosophy resonates deeply within every aspect of the show—aiming not just to entertain but to enlighten viewers about what truly makes a place worth calling home, especially during times of hardship.
In addition to highlighting the construction and development processes, Matthews and Ebanks are taking immediate action to help the community heal. Their newly built homes, which have withstood the storm, are now being repurposed as temporary cooling stations for residents in need. These homes offer a safe haven where locals can charge their phones, wash their clothes, enjoy air conditioning, and access food, water, and other essential supplies. It’s a testament to how these developers are going beyond the traditional role of builders to become true community supporters, providing practical aid in a time of great need.
This initiative marks a significant departure from traditional real estate shows by prioritizing content that matters—the impact on human lives over mere transactions. It reflects a growing trend toward socially responsible investing (SRI) in real estate—a movement that views buildings as more than just physical assets but as central components in larger community ecosystems. Now, in the face of adversity, the focus on community relationships, collaboration, and long-term impact has never been more relevant.
As anticipation builds for this unique series, potential viewers can stay connected through updates posted on buildingthebay.com, where insights into upcoming episodes and behind-the-scenes content will be regularly shared. This digital platform serves not only as a teaser for what’s ahead but also embodies the transparency and engagement that 11 Agency champions.
“Building the Bay” is set to capture hearts and minds by presenting an alternative narrative in real estate. By focusing on human stories—especially those of resilience and recovery—this show aims to inspire change, showing how real estate development can coexist with vibrant, supportive communities. Through candid interviews with Matthews and Ebanks, breathtaking visuals of ongoing projects, and deep dives into strategic decision-making processes, viewers will get an unprecedented look at what it truly means to build places that people not only live in but love. In these challenging times, this show is more than just entertainment—it’s a symbol of hope and renewal for Redington Beach and beyond.
Published by: Josh Tatunay
