By: One World Publishing
At first glance, the average suburban yard seems like a quiet, unassuming part of American life—until you try to transform one. What begins as a hopeful weekend project often morphs into a chaotic mix of Pinterest boards, overpriced contractors, and a trip to the local nursery that leaves you with three dying succulents and no real plan.
ShrubHub, an award-winning landscape design company, aims to change that narrative—digitally, affordably, and with striking precision. With a process grounded in both human connection and cutting-edge 3D technology, the company seeks to redefine what it means to create an outdoor space that’s not only beautiful but smart, sustainable, and personalized.
“Most people don’t lack inspiration,” says Scott, one of ShrubHub’s co-founders. “They just don’t know where to begin. We wanted to be that beginning.”
The company was founded by Scott and David, college roommates who reconnected two decades later, each bringing with them a different expertise. David had built a career in environmental economics, deeply invested in sustainability and climate-conscious design. Scott, meanwhile, had made his name in high-end landscape architecture. Their combined vision: to take the best parts of professional outdoor design and make them more accessible to the everyday homeowner.
The result is ShrubHub—a fully digital, full-service landscape design platform that blends form, function, and tech with a distinctly human touch. The company’s signature offering is its four-step design process, built to reduce the guesswork (and stress) out of yard transformation.
Step one: Homeowners can explore and choose a design package online, with the confidence of a 30-day satisfaction period. Step two: a personal consultation with one of ShrubHub’s expert designers, who assesses the client’s climate zone, style preferences, and functional needs. Step three: Within two to three weeks, a custom 3D landscape design is delivered, complete with a detailed product legend, layout map, and shopping list. Step four: ShrubHub helps source the plants, materials, and contractors needed to bring the vision to life.
“It’s like handing someone the blueprint to their dream yard, except they don’t have to translate the vision themselves,” says David. “We do that work with them—and for them.”
One of ShrubHub’s most rewarding moments came from a Texas client whose backyard was, in her words, “a dust bowl.” With children, aging parents, and a desire for low-maintenance landscaping, she had no idea where to start. After working with ShrubHub’s team, she received a fully-rendered 3D plan featuring shaded patios, a water-efficient play area, and regionally appropriate plants chosen to thrive, not just survive.
“It was the first time she felt excited, not overwhelmed,” recalls one designer. “That shift—from stress to possibility, why we do what we do.”
ShrubHub’s commitment to sustainability isn’t a branding tactic; it’s built into every recommendation, every design choice, every plant selection. Their horticulturists and designers prioritize native species, drought-tolerant landscaping, and layouts that conserve water and support local biodiversity. It’s not just about a prettier yard—it’s about a more livable planet.
That philosophy has earned the company more than just praise from customers—it’s garnered industry recognition. ShrubHub received the 2022 Stevie Award for innovation in digital services. But for the founders, those awards suggest that their mission—to make high-quality landscaping more available to everyone—is working.
And it’s not stopping anytime soon. The team is exploring integrations with augmented reality and AI-assisted design, with the goal of making the planning process even more immersive and intuitive for users. They also hope to expand their nationwide contractor network and plant delivery services, offering not just designs but full-scale outdoor transformations in every region.
In a time when home has become more than shelter—an office, a classroom, a sanctuary—ShrubHub sees the yard as its own kind of canvas. One that, with the right tools and guidance, can be just as intentional and inspiring as the rooms inside.
“Everyone deserves a space that brings them peace and pride,” says Scott. “Whether it’s a small patio or a sprawling backyard, we’re here to help people bring it to life.”
For those ready to turn vision into reality, ShrubHub offers more than plans—it offers partnership.
Explore more or begin your own transformation at ShrubHub.com, or follow along on Instagram, Facebook, and Pinterest.
Published by Joseph T.
