By: Ayeshah Somani
Solar Energy Meets Pool Care and Transforms Property Appeal
There’s something buyers notice before they ever step into a pool: the smell. The sting of chlorine in the air is a sensory cue that says, “This is a lot of work.” But now, thanks to an innovation from Indianapolis-based Card On Guard, real estate agents and sellers can tell a different story, one of health, sustainability, and ease. Their breakthrough BioPhotonX™ UV Light Conversion Film Technology™ harnesses sunlight to sanitize pool water, reducing chlorine reliance by up to 80%.
It’s not just a cleaner pool, it’s a cleaner pitch. With a discreet, drop-in device powered by light, Card On Guard transforms a high-maintenance feature into a low-intervention lifestyle upgrade. No wires, no complicated setup, just naturally clearer water and an edge in a competitive housing market.
From Selling Points to Storytelling Moments
Homebuyers today are looking for more than features, they’re looking for a feeling. Pools still carry that sense of aspiration, but today, the story behind them matters just as much as the specs. A pool that’s easier to care for, gentler on the skin, and uses fewer chemicals says something very different than one that signals constant upkeep and chlorine.
Card On Guard helps shift that perception in a way that feels natural. It turns a traditional backyard comfort into something that fits with how people want to live, cleaner, simpler, and more considered. It’s not just a pool anymore. It’s part of a lifestyle that values what goes in, and stays out of the water.
The Unlikely Background Behind a Breakthrough
Card On Guard’s founder, Darren Hickman, didn’t arrive through the usual water tech channels. His history weaves across agriculture, advertising, and organic skincare, a mix you don’t see every day, but it shaped his innovative viewpoint on sustainability.. “What I saw across all those industries was a desire for cleaner alternatives,” Hickman says. “But they had to be easy. If people have to change their routines, they won’t do it.”
That mindset shaped the product. Rather than overhaul existing systems, Hickman developed a light-powered process that works with chlorine, helping preserve its free, active form. This maintains safety while dramatically reducing how much chemical input is needed. The result is a pool that looks pristine and tests safe, without the chlorine overload.
Eco-Friendly Features Are the New Must-Haves
This positions Card On Guard as more than a water treatment product. It’s a lifestyle signal, something agents can highlight alongside green certifications, smart thermostats, and other next-gen amenities. It’s also a cost-efficient way for sellers to improve value without big upgrades.
Drop-In Simplicity, Long-Term Value
One of the system’s biggest advantages? It works without requiring permission, plumbing, or power. Just place the unit in the water, whether it’s the FIN for pools or the TUBE for hot tubs, and it goes to work using sunlight. For agents staging a home or sellers prepping for a listing, the ease factor is critical. There’s nothing to explain, and no complicated systems to manage.
Buyers often ask what upkeep looks like. With Card On Guard, the answer is refreshingly short. There’s no need to test new chemicals or install equipment. Just clearer, safer water, powered by the sun.
Photo Courtesy: Card on Guard
A Shift Toward Wellness-Centered Living
It appeals to families, wellness-conscious shoppers, and everyone who values environmental responsibility. However, at its core, it signals a bigger change in which comfort is more than just possessing a pool, but also how that pool fits into people’s preferred lifestyles.
From Backyards to Bigger Systems
Card On Guard may be focused on backyard pools and hot tubs for now, but Darren Hickman sees a bigger future, one that could include everything from commercial cooling systems to food rinsing stations and even municipal water treatment. Still, it’s in the home where the impact feels most personal, where clean water, comfort, and property value all come together.
There’s nothing to overhaul or adapt. It’s simply a better way to care for water, using what’s already in place. That’s what makes it an easy choice for sellers and a compelling story for agents.
A Smarter Pool Is a Smarter Property
For homeowners, Card On Guard brings peace of mind. For buyers, it’s that rare kind of pool, one that looks great without the usual tradeoffs. And in today’s market, where people are more thoughtful about what they’re getting, features that combine simplicity with purpose stand out.
By cutting down on chlorine, keeping water visibly clearer, and using nothing but sunlight to do it, Card On Guard changes the way a pool fits into the value of a home. It’s not just a feature, it’s a reflection of a smarter, cleaner way to live.
To see how Card On Guard can help make pool care cleaner, simpler, and more in step with today’s lifestyle, visit www.cardonguard.com. It’s an easy way to treat your water, and your home, with a little more care.
Disclaimer: The information provided in this article is for informational purposes only. While the article highlights the benefits and features of Card On Guard’s BioPhotonX™ UV Light Conversion Film Technology™ and its applications in pool care, individual results may vary. The claims made regarding chlorine reduction, water clarity, and ease of use are based on the product’s specifications and intended design, but it is always recommended to perform due diligence and consult with professionals before making purchasing decisions. This article does not constitute an endorsement or guarantee of the effectiveness of the product.
