By: PR Team Cloud Realty
House hunting used to mean hopping in the car and driving from one open house to the next, hoping to find “the one” before exhaustion set in. Today, thanks to digital tools, the process has gotten much easier—and more fun. Aaron Rose, a savvy real estate agent who’s seen the industry evolve, is all in on the new technology, but he’s quick to point out that while it’s changing the game, it’s not replacing the real deal.
3D tours and drone videos have become the new must-haves in real estate, where first impressions count. Aaron Rose has been using these tools to give buyers a better look at homes without them ever having to step inside. “3D tours let you walk through a home at your own pace,” Rose says. “It’s like you’re there, checking out every room, peeking into every corner. And with drone videos, you get a view from above that shows the house and the whole neighborhood.”
Imagine scrolling through listings and coming across a home that catches your eye. Instead of guessing what it’s like inside, you can take a 3D tour right from your couch. You’ll see how the kitchen flows into the living room, whether the master bedroom gets enough light in the morning, and how that backyard would look with a summer barbecue in full swing. Then, a quick drone video gives you a bird’s-eye view of the property, including that tree-lined street and the nearby park. It’s almost like being there, and it’s a lot easier than driving across town.
These tools aren’t just convenient—they’re also making a big difference in how quickly homes sell. Rose has seen homes with 3D tours and drone videos get more attention, more offers, and sell faster than those with just traditional photos. “When buyers can really explore a home online, they feel more confident about making an offer,” he explains. “It’s like they already know the place before they even set foot in it.”
But what about people who aren’t super tech-savvy? Rose has that covered, too. “We make sure everything’s easy to use,” he says. “Whether you’re checking out a 3D tour on your phone or watching a drone video on your computer, it’s all designed to be simple and straightforward.” For those who need a little extra help, Rose offers video tutorials and live support to make sure everyone can enjoy the benefits of these new tools.
One recent sale really highlighted the power of digital tools. Rose had a client moving from California to Arizona who couldn’t visit homes in person. Instead of stressing out, they turned to digital options. Rose connected the client with a local agent who visited the properties and did live video walkthroughs. They used 3D tours to virtually explore each home and checked out the neighborhoods on Google Street View. Even though the client never set foot in the home before buying it, they felt confident in their choice thanks to the detailed digital experience.
With all these advancements, you might wonder if the days of traditional house hunting are over. Rose doesn’t think so. “There’s something special about walking through a home in person,” he says. “The feel of the space, the vibe of the neighborhood, the way the light hits the living room in the afternoon—those are things you can’t fully capture online.” While he sees digital tools as a fantastic way to start the search, he believes that many buyers will still want to visit homes in person before making a final decision.
Rose predicts that the future of house hunting will be a mix of both digital and in-person experiences. Buyers might start with a 3D tour or a drone video to narrow down their options, but when it comes time to choose, many will still want to step inside and see for themselves. “It’s going to be a hybrid approach,” he says. “Technology is great for getting a feel for a place, but nothing beats actually being there.”
Rose expects buyers to demand more from their real estate experience. “People are getting used to having instant access to everything,” he says. “In the future, things like 3D tours and drone videos won’t just be nice to have—they’ll be expected.” While some transactions, especially for investors or out-of-towners, might happen entirely online, Rose is confident that there will always be a place for in-person viewings.
For real estate agents, these changes are an opportunity to enhance their service. Rose sees technology as a way to offer clients a more personalized and efficient experience. “Our role is evolving,” he says. “We’re not just gatekeepers of listings anymore. We’re advisors, using technology to make the process smoother while still giving that personal touch.”
In the end, Rose believes that the heart of real estate—helping people find a place to call home—will always be about more than just technology. While the tools might change, the importance of trust, connection, and the experience of walking into a home and knowing it’s right will never go away.
Published By: Aize Perez
