Founded by Will Diana with Senior Partner Anthony Vaccaro, the new venture expands WTD Realty’s commercial success into a full-service residential offering
Long Island, NY – The Long Island real estate market is welcoming a new, elevated approach to residential transactions with the official launch of Lux Homes LI. Founded by Will Diana alongside senior partner Anthony Vaccaro, Lux Homes LI marks a strategic expansion of WTD Realty Company, a firm widely recognized for its success in commercial real estate. With this launch, the company is bringing its expertise, network, and deal-making experience into the residential space, offering clients a seamless, full-service real estate solution.
For years, WTD Realty has built a strong foundation in commercial real estate, working with investors, developers, and business owners across Long Island and beyond. The creation of Lux Homes LI allows the firm to extend that same level of professionalism and strategic execution into residential transactions, meeting a growing demand from clients who require both commercial and residential representation. This move positions the company to support clients through every stage of their real estate journey, from investment properties to personal home purchases and sales.
Lux Homes LI was developed with a clear vision: to modernize and elevate the way residential real estate is marketed and experienced. In today’s competitive environment, simply listing a property is no longer enough. The team at Lux Homes LI focuses heavily on presentation and exposure, utilizing high-quality, in-house content creation to ensure every property stands out. This includes professional video production, custom-designed marketing materials, and targeted digital campaigns that reach qualified buyers both locally and beyond the Long Island market.
This approach reflects a deeper understanding of how today’s buyers engage with real estate. Digital presence, visual storytelling, and strategic positioning all play a critical role in attracting serious interest, particularly in higher-value transactions. By controlling the creative process internally, Lux Homes LI is able to maintain consistency, quality, and speed, giving their clients a significant advantage.
The partnership between Will Diana and Anthony Vaccaro combines forward-thinking leadership with established industry experience. Together, they are focused on building a residential platform that complements the strong reputation WTD Realty has already established in the commercial sector. Their goal is not only to compete in the residential market, but to raise the standard for service, marketing, and client results across Long Island.
One of the key differentiators for Lux Homes LI is its ability to connect residential clients with a broader network of opportunities. Through WTD Realty’s existing relationships and reach, the firm is able to tap into a wider pool of buyers, including investors and high-net-worth individuals who are actively looking for opportunities in the Long Island market. This level of access provides added value for sellers while also giving buyers more exposure to exclusive listings.a
As the Long Island market continues to evolve, demand for high-quality representation is increasing. Buyers are more informed, sellers are more selective, and the expectations around marketing and service have never been higher. Lux Homes LI is entering the market at a time when innovation and execution are critical, positioning itself as a modern solution built for today’s real estate environment.
With the launch of Lux Homes LI, WTD Realty Company is now able to offer a true full-circle real estate experience. Clients no longer need to work with separate firms for commercial and residential needs. Instead, they can rely on one team that understands both sides of the market and can guide them through each transaction with clarity and confidence.
Looking ahead, Lux Homes LI plans to continue expanding its presence across Long Island, building a portfolio of high-quality listings and delivering results through a combination of strategy, marketing, and relationships. The launch represents not just a new division, but a commitment to redefining what residential real estate service should look like.
About Lux Homes LI
Lux Homes LI is a Long Island-based residential real estate company founded by Will Diana and senior partner Anthony Vaccaro. As a division of WTD Realty Company, Lux Homes LI delivers high-end marketing, personalized service, and a full-circle approach to real estate, connecting clients to opportunities across both residential and commercial markets.
For media inquiries, please contact info@luxhomesli.com
