Real Estate Business

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Psychology of buying a house

Think buying or selling a house is a purely rational process? Think again! Real estate transactions are a rollercoaster of emotions, hidden biases, and psychological tricks that could

man with a hat stating "love your neighbor"

The impact of housing segregation

The Ugly Face of Discrimination The idea of “home” should be a place of safety, comfort, and opportunity. Unfortunately, the reality of the housing market is often far