Broker Erika Borunda Announces Exit From The Altman Brothers and Forms RE Brokerage Exude Luxury Group in Partnership With Side

Today marks the first day for seasoned luxury Real Estate professional Erika Borunda Ahajanian in her newest venture, Exude Luxury Group. The new luxury firm is set to partner with Side, a real estate technology company. Side is the only real estate tech company that exclusively partners with high-performing agents, teams, and independent brokerages to transform their partners into top MSA market-leaders. Erika and her team believe that their alliance with Side will help their progressive boutique firm expand its ambitions to transcend innovation and modernize the real estate industry. 

Over The Years — Erika’s Highlighted Career 

Boruda Ahajanian is known as a top producer within the luxury real estate industry in the San Diego market, one of the top MSAs in America. Before establishing Exude Luxury Group, Erika worked alongside power house brokerage The Altman Brothers. Over her career with the Altman team, she has earned media recognition for her career advancements in outlets such as KUSI, CNBC, & Bravo’s “Million Dollar Listing.” Some of her career accomplishments include utilizing crypto currency for high-end listings & her establishment of the National Association of  Hispanic Real Estate Professionals® (NAHREP). The industry trailblazer has also generated $100 million in sales over her career, & is currently ranked as a top 1% agent in San Diego. 

Exude Luxury Group’s Edge In The Marketplace 

The new firm Exude Luxury Group continues Erika’s legacy of being a top agent in the San Diego marketplace. The firm will specialize in La Jolla & Orange County luxury real estate. With the help of Side, Erika plans to take the brokerage nationwide in the following years to come. Erika went on to say “Exude will focus on high-end properties and facilitate numerous off-market deals, we plan to also cater to smaller markets with equal vigor. We proudly set ourselves apart in the marketplace by keeping abreast of innovative technologies that give our clients a significant advantage.”

The Future For Exude Luxury Group & Erika Borunda Ahajanian

Erika wants readers to know how thankful she is for her time with The Altman Brothers for their mentorship & support. The firm plans to continue to collaborate with Altman for future deals that arise in the San Diego marketplace. Borunda Ahajanian is also excited to bring Side’s technology to her brokerage, she went on to say: “I also look forward to how Side’s state-of-the-art technology, marketing, administrative, & legal tech will supercharge the Brokerage for future deals.”